WHERE BOLD BRANDS AND PERSONALITY-PACKED
ShOWIT WEBSITES ARE MADE
From custom design to wildly creative Showit templates, I build visuals that dare to be different so your business turns heads and drives results.
(strategic)
(strategic)
You didn’t start a business to blend in...
so why should your design?
Whether you’re starting fresh or stepping into your next chapter, I'm here to help you show up in a way that feels true to you (and gets your dream clients saying, ‘I need this!’).
Part visual expert. Part hype woman. I work with trailblazing coaches, creatives, and service-based entrepreneurs to bring big ideas to life through bold branding, personality-packed websites, and standout templates. Designed to attract the people you vibe with, spark connection that turns into action, and build a brand that not only reflects the heart of what you do, but actually gets results for your business.
You didn’t start a business to blend in...
so why should your design?
Whether you’re starting fresh or stepping into your next chapter, I'm here to help you show up in a way that feels true to you (and gets your dream clients saying, ‘I need this!’).
Part visual expert. Part hype woman. I work with trailblazing coaches, creatives, and service-based entrepreneurs to bring big ideas to life through bold branding, personality-packed websites, and standout templates. Designed to attract the people you vibe with, spark connection that turns into action, and build a brand that not only reflects the heart of what you do, but actually gets results for your business.
Your business,
but bolder.
Ways we can work together
Where are you in your business?
Whether you’re building your brand from the ground up or giving your website a refresh, there’s a bold solution here with your name on it.
Custom Brand + Website Design
For the all-in entrepreneurs
Big vision? Let’s bring it to life.✨ This is your full brand and website experience. Fully custom, built from scratch, and designed to help you lead with confidence, attract the right people, and unlock that next-level growth your business is so ready for.
Design Intensives
For past clients and brand-ready businesses
Need website updates, social media graphics, or fresh visuals for your brand? Design intensives give you a designer in your corner for the day. Think flexible, fast-paced, and wildly productive. The perfect way to check off your list and level up your brand across the board.✅
LOVE
CLIENT
testimonials
A million + five stars. Make the investment. I promise you, it's worth every single penny and then some.
Micaela went above and beyond my expectations. From strategy, to design, to her communication throughout the entire project, I truly cannot put into words just how wonderful the experience was. If you're hesitant to hire a designer, I completely understand. But, I can assure you, Micaela will guide you through the process with ease, frequent communication and an eye for design that I truly haven't gotten to experience first-hand, until now. A million + five stars. I truly cannot wait for our paths to cross again in the future!! Having her in my corner these last few weeks has really been incredible. Make the investment. I promise you, it's worth every single penny and then some.
Britt, Pop Impact Co.
Micaela is a true professional in every sense of the word. I feel like I had high expectations, and she definitely exceeded them.
Micaela exceeded all expectations I had in mind and crafted a website that I truly love. She was a pleasure to work with, so easy, and I would recommend her to everyone! The most overwhelming part of the process is figuring out what do I really need? And, she knew best what I would need or want before I knew it. I needed someone to just tell me what I needed. I have received a lot of compliments on the new website and the cohesiveness across all platforms with this new design and site. She makes websites stand out when compared to the competition. If you’re thinking about working with Micaela…JUST. DO. IT.
Melissa, Lookout Bookkeeping
She is in a league of her own when it comes to creating websites that stand out and make people say 'WOAH'...
Her creativity is out of this world. I was so scattered with the visual direction, but I knew I wanted one thing — bold impact. She was quick to offer suggestions and proactive in bringing my ideas to life in the most creative way possible. She's so easy to work with, and my site is so badass. If you’re thinking about working with her, do it! I know investing is scary, but Micaela is a total pro who will make sure you stand out in the sea of been-there-done-that websites.
Lucy, Volcanic Content
She has a beautiful eye for design, mixed with a desire to meet her clients' needs and deliver only a product she is proud of.
Working with Micaela was super insightful. I learned so much about what a brand needs and how to get my message across. She was super professional and patient with me as I figured out what I needed (the look and feel I knew deep down I wanted). She made sure I was happy with the final product. Couldn't recommend her enough! She has a beautiful eye for design, mixed with a desire to meet her clients' needs and deliver only a product she is proud of. I can’t wait to see what more she creates (as she wanders).
Morgan, Eleventh House Collective
I cannot tell you how magical the entire experience was working with Create & Wander on the branding of my company.
During our first meeting, I had an idea of a business I wanted to start and today that idea is alive! Since launching my brand and website with C&W, the feedback I keep getting from my users is how no matter the post or asset - they immediately know it's from us (Kujaku). The value of having such a powerful impact as a young start-up on our audiences can not be stressed; my clients are able to understand our services, values and messaging visually. If you want a thought-partner in your business' branding and online presence who cares about you as a person as well as an entrepreneur, look no further than Micaela.
Nessa, Kujaku Inc.
Micaela has that eye that combines cutting-edge design with I'd literally never think of that creativity.
I needed branding that stood out and I wanted someone who was naturally creative to create it! I've seen what Micaela could do before so I knew she was the right person to take this on and she exceeded my expectations! Her eye for detail is the best in the online space. Plus, she’s generally such a fun hype woman, she really inspired me as I take on this venture. If you’re thinking about hiring her, do it! I've worked with Micaela so many times now for both my own stuff and client projects. She's seriously one of the best designers you'll work with.
Lucy, Paks Travel App
The end result very, very much exceeded anything I imagined.
Thank you, thank you Micaela. Working with you was much more than receiving a brand or a website. You helped me level up - in myself and in my business. I still can't believe this is "my" website. Or "my" brand. It's so fun. I also love that it's so reflective of who I am as a person - it feels like me. Thank you for your continued help and support as it all evolves. It is truly, truly a blessing in every way to be connected to you and to have your beautiful energy infused into my offering to the world. Your offerings are powerful and beautiful. I think most anyone I know would be so lucky to work with you.
Christina, Seeking Santosha
Micaela made my branding dreams come to fruition in a way that felt supportive and exciting.
Micaela is the best. She is very attentive, timely and has such a beautiful eye for design. I've worked with designers in the past and she is by far the most professional and she really takes the time to understand what it is that you want and helps you think about your business is a way that is fun and creative. I would highly recommend her, I am in love with my new brand. It's definitely upgraded my level of professionalism and I feel really confident with my branding. There's no way I would have been able to put that all together myself in such a short time.
Noelle, Noelle Rivet Therapy
Working with Micaela has been such a confidence booster for myself as a business owner.
Micaela went above and beyond what I ever thought my website would look like. She is FAST, thorough, and I don't know how she did it, but she nailed my website design every time on the first try. She really tapped into who I am, who my dream clients are, why I do what I do and where I want my business to go in the future. I feel refreshed and excited to get new inquiries, because I know they are going to be my dream clients. I'm bummed that web design is not something I need more often, because after working with Micaela I want to hire her again because the experience was so fun and rewarding. Thanks Micaela!
Emma, Emma Lee Photography
Micaela was brilliant, she took the time to really get to know your vision.
Micaela was brilliant, she took the time to really get to know your vision. The whole onboarding process was seamless and the delivery was fabulous. She took the time to explain why she has chosen to do certain things and what the idea was behind the decision she made. Micaela turned the project around so quick and kept the project on track. I would highly recommend Micaela and will be working with her again the near future.
Stephanie, Timpi Academy
Working with Micaela is worth every penny. The brand and website we created together has changed my life.
I now have a very professional brand and website that has already given me credibility in my industry. Call Micaela today (cause she books up quickly) and start creating and planning your future company, business, website, brand or whatever. She is a great partner, fun to work with, and always very professional. Her design skills, business head and vision are original and unique and you would be lucky to get to work with her.
Ashley, Create & Coordinate
Micaela acts as that creative co-visionary that every brand deserves.
She really LISTENS to you & what you envision for your brand. She acts as that creative CO-VISIONARY that every brand deserves. Her style is UNDENIABLY unique, bold, fun, & adventurous. Seriously Micaela is a magic worker. She's been an instrumental piece in making my brand STAND-OUT. Now I feel much more excited to be VISIBLE & SELL MORE! Micaela was 100% the perfect person to spark this new wave of momentum for me in my business. I can't wait to continue showcasing my brand for the whole world to see.
Laura, Own Your Wild Coaching
Thanks to her, I already feel so empowered and confident when taking my message and vision into the world!
Micaela is such a sweetheart and was so invested in the work she produced for me. I wanted to feel proud of my content in terms of its look and feel, and wanting something eye-catching that reflected me and my brand. I get so many compliments about my branding being on point, attractive and bold. For anyone thinking about working with Micaela, DO IT! She is a true joy to work with and a huge supporter of women in business. You're awesome, Micaela!
Laura, Ignited Leader Collective
She both met and exceeded my expectations!
I love the result. Finally the face of my brand online represents the level that I am working on.
Working with Micaela was a wonderful experience. She listened to me, heard my input, and understood my brand. She delivered on an incredible website design that truly represents my brand, and had great recommendations, ideas, and best practices to bring to the work. I am thrilled with the process and the outcome! She both met and exceeded my expectations! I love the result. Finally the face of my brand online represents the level that I am working on.
Jenn, Jenn David Design
It makes me really proud to share my website with everyone. I will forever refer my peers to Micaela, she is a ROCKSTAR.
Working with Micaela was a dream. She brought my vision to life. I was not the easiest client to work with as I had a lot of family events happen during our journey together. Yet, Micaela was more than understanding and supportive through the whole process. Micaela made designing my website fun and creative. She brought so many great ideas to the table and executed my vision perfectly. It makes me really proud to share my domain with everyone. I will forever refer my peers to Micaela, she is a ROCKSTAR.
Julie, Your Doula Julie
Anyone thinking about working with Micaela should do it! Run, don’t walk to the computer to book now!
I wasn’t searching for a designer; finding Micaela was kismet. When discussing how my brand had outgrown the prior branding look and feel, it was impressed upon me by Micaela, that I should “love” my branding, not feel okay with it. I felt she really understood and cared about my brand. Her onboarding process was super thought provoking and helped me hone my idea and direction for Ombare. It was a great business development tool for Ombare in general. The whole process of working together exceeded my expectation.
Ambere, Ombare
Working with Micaela totally exceeded my expectations. I felt that my brand was really important to her.
I LOVE my new branding and am so proud of it — it's so freaking aligned now! It was really such a blessing to work with her, and it's really helped clear energy for me to step into my zone of genius and not worry about designs and branding. To anyone looking to hire a designer, Micaela is amazing and so freaking talented! I would 1000% recommend her. She has exactly what female entrepreneurs need when working with a designer — she's thoughtful, organized, communicative, timely, and talented!
Stephanie, Pursuits of the Heart
Working with Micaela was a dream. I literally cried when she sent me my new branding.
Working with Micaela was a dream. I literally cried when she sent me my new branding. I felt as if all of the images that I saw for my business were captured in a beautiful presentation that encapsulated the message and vision I desire to bring to the world. She encompassed the magic. Micaela is intuitive, professional, on time, and always traveling the globe, and still able to get the deliverables to you while she inspires you with her worldly wanders! I recommend anyone who is looking for branding that stands the test of time to work with Micaela. She really has a great way of turning a vision into reality. :)
Natalie, Rise with Natalie
Meet the designer
Designer,
creative,
and adventure-fueled
ENTREPRENEUR
Hey! I’m Micaela, the human behind Create & Wander, where bold design meets a little bit of wanderlust and a whole lot of creative magic!
I’ve worked from more countries than I can count and built this business with a vision that never involved playing by anyone else’s rules. After years of chasing WiFi, wild adventures, and creative inspiration all over the world, I’ve found my way back to San Diego, California (for now!). But that freedom-loving spirit? Still very much alive. It shows up in everything I create, the people I work with, and how I live my life.
This studio exists for people like you.
Business owners doing things differently, ready to be seen in a whole new way, and looking for a design partner who gets it — and gets what it means to build a brand or website that doesn’t just look good, it drives real results.
There’s nothing better than watching someone light up when everything finally feels aligned. That “hell yes!” moment? I live for it.
the blog
creative downloads
BRANDING
What is a brand and why is having one valuable for your business?
Web design
Unlocking the Power of Showit: Why it’s my Top Choice for Web Design
business
Crafting Your Unique Identity: Building Your Personal Brand on Instagram
remote work
8 Essential Productivity Tips for Thriving as a Remote Worker or Digital Nomad
Marketing
